Tuesday, July 1, 2008

Growing Customers with Drip-Marketing (Excellent Article)

or Everything I Needed to Know about Business, I Learned in My Garden
By Jim Cecil:


I am sure of this. When trust must go before commitment, that relationship is always a multiple contact affair. There have been many useful metaphors chosen to illustrate the intentional and careful cultivation of customer relationships. I have found growing customers to be a lot like tending my garden. The right amount of thoughtful planning and preparation, intelligent nurturing and diligent cultivating — and, yes, intentional even ruthless pruning nearly always pay huge dividends at harvest time.

Here are a few nurturing tips to help make your own customer garden positively blossom. Go ahead, play in the dirt and remember 'as ye sow, so shall ye reap'.

http://www.nurturemarketing.com/

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