Small businesses should keep good, old-fashioned customer service in mind when implementing new technology.
By Lauren Folino Nov 3, 2009
Small businesses struggling to keep customers and entice new ones can test out new call center technology or sign up for social media sites or even implement customer relationship management (CRM) software, but there's no substitution for treating customers well. Experts suggest that small business owners keep this in mind when looking at new technologies.
According to customer service expert Kristina Evey, president of the Grand Rapids, Michigan-based customer service management company Centric Strategies, people don't buy products or services – they buy relationships.
Read the entire article: http://www.inc.com/news/articles/2009/11/customer-service.html
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