Monday Mentor-Week 7-The Written Word

You have heard the comments. “I didn’t read the memo.” You have been frustrated by “the procedure was in the manual.” You felt like screaming when someone said “I read it but didn’t get it” or “I started to read it but didn’t get to that part.”

A common frustration among people in leadership positions is that much of what is provided in writing is not understood or misunderstood or ignored entirely. They send the memo or email and nothing changes. They send the memo or email and get fifty back in response. Still nothing changes. Someone accuses you of being mad or upset because of a two line email you sent. Unfortunately, all of this is a reflection of the written communication skills used by leaders.

We must also come to grips with the societal fact that many people in the workplace are reading at a significantly lower comprehension level compared to just ten years ago. Many more people are not native to English but rather to another language. The bottom line is, unless we write well and for the audience intended, much of it will be for naught.

Often described as the elephant in the room that no one can see, written communication skills in leadership is under-valued and frequently used poorly. A leader with overall general good communication habits and skills can lose a great deal of credibility with just one poor email.
Looking back in history for a moment, one of the primary reasons that the causality rate in the American Civil War was so high was the use of 17th and 18th century tactics with technology from the 19th century. Quite simply, they were using conical shaped bullets with rifle bored muskets, capable of accurate shots at well over two hundred yards, and lining up fifty yards from each other in straight lines.

Bringing us back to the present, we are experiencing the same phenomenon related to email and other electronic forms of communication. Twenty-first century technology being used with twentieth century tactics. Email is a great tool. It works well for follow-up, documenting previous conversations or meetings and to contact someone when no other method is available. As a primary communication tool, email is pretty bad and extremely over used.

First, a couple of simple rules about email. If the email is going outside the organization or outside of your circle of close associates, it should have all of the style elements of a standard business letter. That includes the address header, salutation and closing. It should be in block format using black, twelve point Arial or Times New Roman font and a plain white background. No smiley faces or dancing elves at the bottom. The simple point is that your email represents you and your organization and you want it to be professional in appearance.

The second easy rule about an email is to gauge both the urgency and the need to use email rather than the phone or an in-person visit. When you use written communication, you miss the tone and non-verbal elements of richness so the use should be limited to when no other source is available or there is the need to document the communication. Often, people use email as an avoidance to truly interacting with other people and this will lead to misunderstandings and mis-readings of the tone or intent of the email. If you can walk down the hall and talk to someone, do so, rather than sending the email.

One other point about email is learning to use the reply and reply all features. Reply all sends your message to everyone on the original distribution list, including the copy recipients. Reply sends it to the single sender of the original email. Avoid the killing of cyber trees by understanding that basic functionality.

We all assume that our written word is pretty important stuff and a lot of people would be interested in it. The final email comment is about how many people we choose to copy on emails. If you need to demonstrate to someone that you have followed-up on something that they requested, send the copy. If you just think they may be interested or you are trying to cover your posterior, don’t send the copy. There are some relatively current estimates of unnecessary email copies in larger organizations that account for 25% to 30% of total email volume.

Beyond just email, the leader’s word in writing is looked at a little different that a memo or note from anyone else. Many people try to look for hidden meaning. Others will try to look for spelling or grammatical mistakes. Because, after all, as the leader, you should be smarter than that.

When writing a memo, letter or email, the leader must practice the art of tone-setting. This is using the first sentence to thank, appreciate or praise the efforts of the group and can look like “Thanks to all of you, we are making great headway in the current fiscal year” or “I really appreciate all of your contributions and work this month.” This opening line invites any reader to continue and teaches the reader that your notes and emails are not to be feared. When closing a document, the tone-setting should be repeated and can just about be a mirror image of the opening line.

A common pitfall in written communication is the need to be overly wordy. As indicated previously, the best way to improve understanding and clarity is to use less words. This is especially true for written communication. Assume that all readers will tune out your document at about the 45 second mark. Make sure you get to substance and get to it quickly or you will lose understanding. The use of numbered lists or bullet points help this greatly.

The final thought on leadership written communication is the use of both spell and grammar check prior to pressing send or print. One more quality step would be to enlist a peer review prior to distribution. This final piece avoids the embarrassment over the use of their, there or they’re which will pass all spell check features.

It may not seem like much but when the leader commits his or her words to writing, they will live in perpetuity. Make sure those works make sense and reflect well on you and your credibility.