Thursday, April 16, 2009

The Case for Training and Development NOW!!

It is sure easy to delay, defer and cancel training programs in this economy. As a lot of training professionals will tell you, it is one of the first line items to be axed from any budget.

Unfortunately, reductions in training also carry a significant penalty. It will prolong the length of time needed to recover from a downturn. It will limit the ability to capitalize on the faltering of competitors (in fact, they may prey on you). It will reduce your ability your ability to perform at the high levels required when staffing is cut. It will harm your ability to attract and retain good talent when the economy recovers.

Below is a brief synopsis of some types of training that are most necessary in an economic downturn:

1. Leadership, Supervision and Management
More is asked from the leadership team and they must rally troops in time of difficulty. Innovation is needed. Fresh outlooks and a critical view is required. This takes skills and competencies obtained in training.

2. Customer Service
The one proven factor to retaining market share in a down economy is service quality. Doing it right requires a training commitment.

3. Sales and Marketing
To capitalize on competitors when they fail, your sales team must be poised with axes sharpened. This honing can only be accomplished through learning and growth.

4. Teamwork
Never has the ability to work together been more important. The synergies needed to produce more with less is critical in difficult times.

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