For those of you who have attended our Innovation or Change Management programs, this article will sound very familiar. Elements of Object Oriented Innovation, Champion Challenger Method and Managing the Cycle of Change are referenced.
By Tim Brown
As the center of economic activity in the developed world shifts inexorably from industrial manufacturing to knowledge creation and service delivery, innovation has become nothing less than a survival strategy. It is, moreover, no longer limited to new physical products but includes new sorts of processes, services, interactions, entertainment forms, and ways of communicating and collaborating.
These are exactly the kinds of human-centered tasks that designers work on every day, and over time they have evolved a body of skills to help them do it. It is time for this type of thinking—design thinking—to migrate outward and upward into the highest levels of leadership. Business leaders, hospital administrators, university professors, and nongovernmental organizations (NGOs) need to integrate the methods of the designer, just as designers need to broaden their reach from the crafting of objects to the shaping of services, experiences, and organizations. Design, in short, has become too important to be left to designers.
Read the rest of the article at: http://www.businessweek.com/magazine/content/09_40/b4149054679916.htm
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